Our class schedule for teaching SEO for websites using WordPress and social media accounts presented in 2-hour sessions weekly over a 10-month period:

Month 1:

  • Introduction to SEO: Basic Concepts and Terminology
  • WordPress: Setting Up a Website and Installing SEO Plugins
  • Keyword Research: Identifying Relevant Keywords and Phrases
  • Google Analytics: Setting Up an Account and Tracking Metrics

Month 2:

  • On-Page Optimization: Titles, Meta Descriptions, Headers, and Content
  • Image Optimization: Best Practices for Image SEO
  • Internal Linking: Strategies for Linking Pages Within Your Site
  • Google Search Console: Setting Up an Account and Monitoring Site Health

Month 3:

  • Off-Page Optimization: Link Building and Social Signals
  • Social Media Marketing: Best Practices for Promoting Your Site on Social Media
  • Local SEO: Optimizing for Local Search Results
  • Mobile Optimization: Making Your Site Mobile-Friendly

Month 4:

  • Technical SEO: Site Structure, Crawling, and Indexing
  • Site Speed Optimization: Improving Page Load Times and Performance
  • XML Sitemaps: Creating and Submitting a Sitemap to Google
  • Advanced Google Analytics: Custom Reports and Analytics Tracking

Month 5:

  • SEO for E-Commerce Sites: Product Pages and Online Shopping
  • Google My Business: Creating and Optimizing a GMB Listing
  • Schema Markup: Adding Structured Data to Your Site
  • WordPress Security: Best Practices for Securing Your Site

Month 6:

  • SEO for Content Marketing: Creating Content that Ranks in Search Engines
  • Content Strategy: Planning and Implementing a Content Marketing Plan
  • Content Promotion: Strategies for Promoting Your Content on Social Media
  • Content Optimization: Analyzing and Improving Existing Content

Month 7:

  • Advanced Keyword Research: Competitive Analysis and Long-Tail Keywords
  • Voice Search Optimization: Optimizing for Voice Search Queries
  • YouTube SEO: Best Practices for Optimizing Videos for Search
  • WordPress Multisite: Managing Multiple Sites from One Dashboard

Month 8:

  • Advanced On-Page Optimization: Semantic SEO and Content Optimization
  • Accelerated Mobile Pages (AMP): Creating AMP Pages for Mobile Users
  • WordPress SEO Plugins: Reviewing and Comparing Popular SEO Plugins
  • Search Engine Marketing (SEM): Paid Search and Pay-Per-Click Advertising

Month 9:

  • Advanced Off-Page Optimization: Influencer Outreach and Guest Blogging
  • WordPress Performance Optimization: Caching, Compression, and CDNs
  • Local Search Ads: Creating Ads for Local Search Results
  • Advanced Social Media Marketing: Using Social Media for Lead Generation

Month 10:

  • Advanced Technical SEO: Canonical URLs, Hreflang Tags, and Pagination
  • Google Tag Manager: Creating and Managing Tags and Analytics Tracking
  • Advanced SEM: Creating and Optimizing Ad Campaigns for Maximum ROI
  • SEO Strategy: Developing a Comprehensive SEO Strategy for Your Site

Software and Skills Needed:

  • A working knowledge of WordPress and basic HTML/CSS coding
  • Familiarity with SEO tools such as Google Analytics, Google Search Console, and SEMRush
  • Basic knowledge of social media platforms such as Facebook, Twitter, LinkedIn, and Instagram
  • Experience with keyword research and on-page optimization techniques
  • Ability to write compelling content that targets specific keywords and drives organic traffic
  • Familiarity with email marketing and lead generation tactics
  • Strong analytical skills and an ability to measure and track website metrics
  • Basic understanding of paid search advertising and the ability to create and optimize ad campaigns.
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