Custom Instruction in SEO for Websites using WordPress and Social Media Accounts

This class is designed to teach SEO for websites using WordPress and social media accounts. The classes will be presented in 2-hour sessions every week over a 3-month period. Each session will cover a specific topic and provide hands-on practice to develop the required skills.

Session 1: Introduction to SEO and WordPress

  • Introduction to Search Engine Optimization (SEO)
  • Understanding WordPress and its SEO features
  • Setting up WordPress for optimal SEO
  • Basic SEO techniques and best practices
  • Required software: WordPress

Session 2: Keyword Research

  • Introduction to keyword research
  • Understanding the importance of keywords for SEO
  • Tools for keyword research
  • Identifying relevant keywords for your website
  • Techniques for optimizing keywords
  • Required software: Google Keyword Planner, SEMrush

Session 3: On-Page Optimization

  • Understanding on-page optimization
  • Best practices for on-page optimization
  • Optimizing meta titles and descriptions
  • Optimizing header tags
  • Optimizing content for SEO
  • Required software: Yoast SEO, SEMrush

Session 4: Off-Page Optimization

  • Understanding off-page optimization
  • Techniques for off-page optimization
  • Building backlinks to your website
  • Link building best practices
  • Guest blogging and its benefits
  • Required software: SEMrush, Ahrefs

Session 5: Technical SEO

  • Introduction to technical SEO
  • Understanding the importance of technical SEO
  • Techniques for technical SEO
  • Optimizing website speed
  • Mobile optimization
  • Required software: Google Search Console, SEMrush

Session 6: Local SEO

  • Understanding local SEO
  • Techniques for optimizing local SEO
  • Creating and optimizing Google My Business listing
  • Optimizing content for local SEO
  • Required software: Google My Business, SEMrush

Session 7: Social Media Optimization

  • Introduction to social media optimization
  • Understanding social media algorithms
  • Techniques for social media optimization
  • Optimizing content for social media
  • Required software: Hootsuite, Buffer

Session 8: Content Marketing

  • Introduction to content marketing
  • Understanding the importance of content marketing for SEO
  • Creating a content marketing strategy
  • Techniques for creating quality content
  • Promoting content for SEO
  • Required software: SEMrush, Google Analytics

Session 9: Analytics and Reporting

  • Introduction to analytics and reporting
  • Understanding Google Analytics
  • Setting up and tracking goals in Google Analytics
  • Reporting on SEO performance
  • Required software: Google Analytics, SEMrush

Session 10: SEO Audit and Wrap-up

  • Conducting an SEO audit
  • Identifying areas of improvement
  • Creating an SEO action plan
  • Final Q&A and review
  • Required software: SEMrush, Ahrefs

Skills Needed:

  • Basic understanding of WordPress
  • Basic understanding of social media platforms
  • Basic understanding of HTML and CSS
  • Basic understanding of content creation
  • Basic understanding of analytics and reporting

Software Needed:

  • WordPress
  • Google Keyword Planner
  • SEMrush
  • Yoast SEO
  • Ahrefs
  • Google Search Console
  • Google My Business
  • Hootsuite
  • Buffer
  • Google Analytics
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