Some of the basic tools that can help you in your SEO efforts include:

Some of the basic tools that can help you in your SEO efforts include:

• Google Analytics: Google Analytics is a free web analytics tool that provides insights into your website’s traffic, behavior, and conversions. It can help you track your SEO progress, identify areas for improvement, and measure the success of your SEO campaigns.
  
• Google Search Console: Google Search Console is a free tool that helps you monitor and improve your website’s presence in Google search results. It can help you identify technical issues, track your search performance, and submit sitemaps for indexing.
  
• SEMrush: SEMrush is a paid SEO tool that provides a comprehensive suite of features for keyword research, competitor analysis, site auditing, and link building. It’s a great all-in-one solution for SEO professionals.
  
• Ahrefs: Ahrefs is another paid SEO tool that provides a range of features for keyword research, backlink analysis, content analysis, and site auditing. It’s a popular choice for SEO professionals and marketers.

In summary, to obtain and maintain good SEO in 2023, you should focus on keyword research, on-page optimization, content marketing, link building, and technical SEO. You can use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to help you in your efforts.